They're both dwarfed by GamesCom in Germany (going on this week, in fact), which has something like 250,000 gamers descend on it. These shows do absolutely huge numbers, with 70,000 attendees at PAX, and over 100,000 at Comic-Con. Unlike the GDC and E3, Comic-Con and PAX are open to the public, and are primarily for consumers to interact with game companies directly. One could write volumes analyzing how The Behemoth does marketing and PR for their games and company, but for the purposes of this article, one thing they have done since 2002 is get a booth at Comic-Con, and then later at PAX. Regardless of what you think of their games, it is inarguable that they are the masters of indie game PR, marketing, and "customer relationship management". PR and Marketingīoth Monaco and SpyParty are shooting for the aforementioned AAA Indie Game stratum, and as a developer trying to make AAA Indie games, you could do worse than to crib the marketing and PR plans of The Behemoth, creators of Alien Hominid and Castle Crashers. Given that neither of us has been to PAX, and this is our first time running a booth at a trade show, we basically have no idea what's going to happen.
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